This K-Beauty Mask That Sold Out 7 Times Is Purchased Every 3 Minutes

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(Photo: Sephora)(Photo: Sephora)

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(Photo: Sephora)
<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.8em)–sm" type="text" content="Skin care obsessives like to incorporate a mask into their routine every so often, and there’s one that seems more popular than many others.&nbsp;” data-reactid=”25″>Skin care obsessives like to incorporate a mask into their routine every so often, and there’s one that seems more popular than many others. 

<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.8em)–sm" type="text" content="A Glow Recipe Watermelon Glow Sleeping Mask is sold every three minutes, according to the brand. This mask in one of the stand-out products from 2-year-old K-beauty brand Glow Recipe. The mask is so popular that it has sold out seven times between Sephora and Glow Recipe’s site, and it has generated a waitlist of more than 8,000 people. It has more than&nbsp;1,000 reviews and 170,000 “loves” at Sephora, with people raving about how it shrink pores and gives instant results.” data-reactid=”26″>A Glow Recipe Watermelon Glow Sleeping Mask is sold every three minutes, according to the brand. This mask in one of the stand-out products from 2-year-old K-beauty brand Glow Recipe. The mask is so popular that it has sold out seven times between Sephora and Glow Recipe’s site, and it has generated a waitlist of more than 8,000 people. It has more than 1,000 reviews and 170,000 “loves” at Sephora, with people raving about how it shrink pores and gives instant results.

<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.8em)–sm" type="text" content="If you’re interested in discovering what all the hype is about, Glow Recipe is currently giving away a free mystery bundle of K-beauty curations (a $58 value) with every purchase of the Watermelon Sleeping Maks on its site. The deal is good through Sunday,&nbsp;May 19.” data-reactid=”27″>If you’re interested in discovering what all the hype is about, Glow Recipe is currently giving away a free mystery bundle of K-beauty curations (a $58 value) with every purchase of the Watermelon Sleeping Maks on its site. The deal is good through Sunday, May 19.

<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.8em)–sm" type="text" content="But what makes this mask so magical that literally thousands of people are lining up to get their hands on a $45 jar? It has to do with the blend of AHAs, watermelon extract, hyaluronic acid, antioxidants and peony root that work to hydrate skin overnight. It can be used two to three times a week, and either rinsed off after 10 minutes or left on overnight for more intense results.” data-reactid=”30″>But what makes this mask so magical that literally thousands of people are lining up to get their hands on a $45 jar? It has to do with the blend of AHAs, watermelon extract, hyaluronic acid, antioxidants and peony root that work to hydrate skin overnight. It can be used two to three times a week, and either rinsed off after 10 minutes or left on overnight for more intense results.

<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.8em)–sm" type="text" content="The Watermelon Sleeping Mask is unique in that it simultaneously exfoliates and hydrates skin, which brand founders and CEOs Christine Chang and&nbsp;Sarah Lee&nbsp;say is the secret to great skin.&nbsp;” data-reactid=”31″>The Watermelon Sleeping Mask is unique in that it simultaneously exfoliates and hydrates skin, which brand founders and CEOs Christine Chang and Sarah Lee say is the secret to great skin. 

“We are huge proponents of chemical exfoliants over physical ones to minimize any rubbing, pulling or friction on the skin,” Chang told HuffPost. “Our Watermelon Sleeping Mask was a huge success as it had an unexpected pairing — AHAs to gently exfoliate to resurface the skin, combined with watermelon extract and hyaluronic acid to hydrate and nourish skin at the same time.”

Watermelon might seem like an unusual ingredient for the beauty world, but it’s become a staple for the Glow Recipe brand because of its anti-inflammatory properties and essential vitamins.

<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.8em)–sm" type="text" content="“In Korea, our grandmothers used to rub watermelon rind on our skin in the summer to soothe and cool heat rash and irritation,” Lee said. “We never really saw watermelon front and center and really shine as a skin-saver.” data-reactid=”34″>“In Korea, our grandmothers used to rub watermelon rind on our skin in the summer to soothe and cool heat rash and irritation,” Lee said. “We never really saw watermelon front and center and really shine as a skin-saver.

<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.8em)–sm" type="text" content="The&nbsp;AHAs in the mask work to slough away dead skin cells, while hyaluronic acid, antioxidants and watermelon extract plump and brighten skin. ” data-reactid=”37″>The AHAs in the mask work to slough away dead skin cells, while hyaluronic acid, antioxidants and watermelon extract plump and brighten skin.

<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.8em)–sm" type="text" content="The brand has leaned heavily into ingredients you might spot at your local smoothie place, releasing both the&nbsp;Watermelon Glow Ultra-Fine Mist and Watermelon Pink Juice Oil-Free Moisturizer. It has also rolled out the&nbsp;Blueberry Bounce Gentle Cleanser,&nbsp;Avocado Melt Sleeping Mask&nbsp;and Pineapple-C Bright Serum. ” data-reactid=”38″>The brand has leaned heavily into ingredients you might spot at your local smoothie place, releasing both the Watermelon Glow Ultra-Fine Mist and Watermelon Pink Juice Oil-Free Moisturizer. It has also rolled out the Blueberry Bounce Gentle CleanserAvocado Melt Sleeping Mask and Pineapple-C Bright Serum.

<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.8em)–sm" type="text" content="For anyone new to K-beauty, we’ve pulled together a make-your-own routine, as recommended by the Glow Recipe founders. And, if you want more of our editor-sourced products and reviews, sign up for HuffPost’s sales and deals newsletter.” data-reactid=”39″>For anyone new to K-beauty, we’ve pulled together a make-your-own routine, as recommended by the Glow Recipe founders. And, if you want more of our editor-sourced products and reviews, sign up for HuffPost’s sales and deals newsletter.

<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.8em)–sm" type="text" content="Click through below:” data-reactid=”40″>Click through below:

<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.8em)–sm" type="text" content="FYI, HuffPost may receive a share from purchases made via links on this page.” data-reactid=”41″>FYI, HuffPost may receive a share from purchases made via links on this page.

Cleanse

<img alt=""For a full routine, you should first cleanse with the Blueberry Bounce Gentle Cleanser, which is great for removing makeup and leaving that refreshed, bouncy glow!" — Sarah Lee, co-founder and co-CEO of Glow Recipe

Find it for $34 at Glow Recipe.” class=”JsEnabled_Op(0) JsEnabled_Bg(n) Trsdu(.42s) Bgr(nr) Bgz(cv) Maw(100%)” itemprop=”url” src=”https://s.yimg.com/g/images/spaceball.gif” data-reactid=”47″><img alt=""For a full routine, you should first cleanse with the Blueberry Bounce Gentle Cleanser, which is great for removing makeup and leaving that refreshed, bouncy glow!" — Sarah Lee, co-founder and co-CEO of Glow Recipe

Find it for $34 at Glow Recipe.” class=”Maw(100%)” src=”https://s.yimg.com/ny/api/res/1.2/6oi7veQuFlk5zCWZt3O4Bw–~A/YXBwaWQ9aGlnaGxhbmRlcjtzbT0xO3c9ODAwO2lsPXBsYW5l/https://img.huffingtonpost.com/asset/5cdedd6824000031007f0b7f.png.cf.jpg” itemprop=”url”>

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Tone

<img alt=""Next, you would use a toner to balance skin. A great hack for our Watermelon Glow Ultra-Fine Mist is that it can be used to replace your toner step, as well as layered in between every product to prep skin and to seal in skin care benefits." — Sarah Lee, co-founder and co-CEO of Glow Recipe

Find it for $ at Glow Recipe” class=”JsEnabled_Op(0) JsEnabled_Bg(n) Trsdu(.42s) Bgr(nr) Bgz(cv) Maw(100%)” itemprop=”url” src=”https://s.yimg.com/g/images/spaceball.gif” data-reactid=”68″><img alt=""Next, you would use a toner to balance skin. A great hack for our Watermelon Glow Ultra-Fine Mist is that it can be used to replace your toner step, as well as layered in between every product to prep skin and to seal in skin care benefits." — Sarah Lee, co-founder and co-CEO of Glow Recipe

Find it for $ at Glow Recipe” class=”Maw(100%)” src=”https://s.yimg.com/ny/api/res/1.2/hhbCq1rwyNYny.vI8sELVg–~A/YXBwaWQ9aGlnaGxhbmRlcjtzbT0xO3c9ODAwO2lsPXBsYW5l/https://img.huffingtonpost.com/asset/5cdee04d2100007d0580927a.png.cf.jpg” itemprop=”url”>

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<figcaption class="C($c-fuji-grey-h) Fz(13px) Py(5px) Lh(1.5)" title=""Next, you would use a toner to balance skin. A great hack for our Watermelon Glow Ultra-Fine Mist is that it can be used to replace your toner step, as well as layered in between every product to prep skin and to seal in skin care benefits." — Sarah Lee, co-founder and co-CEO of Glow Recipe

Find it for $ at Glow Recipe” data-reactid=”80″>

“Next, you would use a toner to balance skin. A great hack for our Watermelon Glow Ultra-Fine Mist is that it can be used to replace your toner step, as well as layered in between every product to prep skin and to seal in skin care benefits.” — Sarah Lee, co-founder and co-CEO of Glow Recipe

Find it for $ at Glow Recipe