The internet is rife with reviews touting the best mascaras, but so often the criteria is based upon which one will yield the most dramatic effect. There’s the thick tubes that promise maximum volume, the crescent wands that guarantee extra curl and the spiky bristles that pledge you your longest lashes ever. And while there is a time and place for all of the above, sometimes we’re looking for something a little less OTT and little more, well, everyday.
In a time where false lash strips are becoming normalized for daywear, we fully support the idea of stripping things back. Below we’ve selected our top ten natural-looking mascaras. From Maybelline’s subtle Snapscara to an understated brown option from Burt’s Bees, these products are made for those “no-makeup makeup” days.